Better for baby
Mum of two Denise Proctor started baby equipment rental service The Baby Loft in 2010 and expects to double its opening year’s turnover of £20,000 this year.
How did you come up with the idea?
I was on maternity leave with my little girl, and it struck me that young kids need so much stuff but often only for short periods. When I went to mother and toddler groups, a mum might say “I wish I hadn’t bought this travel cot, I spent £1,000 on it and it’s not very practical”. Two weeks after going back to work I was made redundant, so I decided to set up a baby equipment rental service.